Product Development
From refining recipes to creating new products, LAB101 turns ideas into market-ready solutions, guiding you through testing, refining, and scaling, whether you’re a business owner or an aspiring chef.
Product Optimization
Improve an existing product using AM Foods’ innovative solutions through a guided comparative tasting session that includes detailed notes, expert recommendations, and improvement insights.
Concept Innovation Demo
Concept ideation and sample preparation followed by a demo session at LAB101 with tasting and client feedback, resulting in prototypes and topline feedback notes.
Concept-To-Formula
Full recipe development from concept to finalized, production-ready formula, including prototypes, adjustments after feedback, and a detailed recipe handover with costing, ingredient list, and process notes.
Concept-To-Shelf
End-to-end solution from recipe development to product launch, including detailed benchmarking and market positioning, with a complete recipe handover containing costing, full ingredient list, and comprehensive process notes.
Meet Our
Chefs
Chefs
Chef Wissam Siala
Chef Omar Bendary
Chef Eslam Nasef
