Chef Wissam Siala

Chef Wissam Siala is a pastry, chocolate, and bakery specialist with extensive regional experience across the Middle East and Africa. He began his journey with Puratos in 2010, working through their regional office for the Middle East and Africa, where he established himself as a trusted technical advisor supporting both artisanal and industrial partners.

Over the years, Chef Wissam has built strong expertise in pastry formulation, chocolate applications, and bakery solutions, with a professional ability to translate technology and raw materials into successful commercial products. His work has allowed him to collaborate closely with manufacturers, retail bakeries, hotel pastry kitchens, and foodservice operators across multiple markets. This exposure has given him a deep understanding of consumer trends, product performance, and scalable production requirements.

Chef Wissam continues to expand his technical knowledge, focusing on innovation, quality, and the development of solutions that strengthen modern pastry, chocolate, and bakery standards in the region.